VIRAL for FEMIFREE.
Shoot: 21st/22nd April London
Fee: Including BSF is £1,500 All in .Online 1 year (UK / FRANCE / GERMANY)
Project Notes – UI affects women of all ages, from young Mums all the way
through to older women. The script will show this range, with 6 different
women delivering a simple line about where they had a little accident .
We d like final group to show real diversity to drive home the prevalence
of UI across all groups. All should be South East based.
Suggestions please for
SCHOOL RUN WOMAN: Female / Principal / All Ethnicities / 30 – 35 South East
based. The youngest of the 6 (early 30s), a typically pretty (although
slightly frazzled by kids) Mum.
CINEMA WOMAN Female / Principal / All Ethnicities / 30 – 40, mid 30s,
bubbly but puzzled.
WOMAN OUTSIDE RESTAURANT: Female / Principal / All Ethnicities / 40 – 50
Posh, older (late 40s 50s, perfectly presented the last person youd
expect to say what she does
)
OFFICE WOMAN: Female / Principal / All Ethnicities / 35 – 45 Late 30s
early 40s, all about the business, immaculately dressed, on the verge of
annoyed.
ZUMBA WOMAN: Female / Principal / All Ethnicities / 40 – 45 Energetic, 40s,
active, shes probably got teenage kids and is finally starting to get a bit
of freedom back
WOMAN ON PARK BENCH: Female / Principal / All Ethnicities / 40 – 45 Woman
alone on Park Bench A slightly bewildered looking Home Counties woman in
around 40 years old.