Commercial for ROBERT DYAS.
Casting: EITHER Thursday 30th April OR Friday 1st May TBC
Shoot: August/September 2015 TBC
Fee: BROADCAST – £5,000 , *All print media £3,500. Project Notes: Robert
Dyas is a modern home-ware store with 95 stores around the South of England.
ANTICIPATED MEDIA & FEES: BROADCAST – £5, 000 240 National TVR’ s which is
equivalent to 800 Regional ( London/ South & South East) TVR’ s – over a
period of 12 months. Regional bursts of RADIO ( if Actor s voice used) and
ONLINE inc. In- store, YouTube & social media 12 months UK only * ALL PRINT
MEDIA – £3, 500 12 months UK only
NOTES: Ideally the models put forward should be based in London, there is
currently no budget for travel expenses. * PRINT MEDIA is presently
optional. This will not be decided until nearer the time. Option required to
negotiate year- on- year with a 10% ( like- for- like) increase.
Suggestions please for:
HERO: Male. All Ethnicities / 25 – 35. A handsome, manly ‘Poldark meets Mr
Selfridge type, between the ages of 25-35 to appear in their next
advertising campaign. The idea is that our hero looks like hes actually
singing and performing the very vocally dexterous soundtrack in vision as he
is seen in front ofthe store and dealing with customers. Whilst it would be
great if the chosen actor could sing we are anticipating that he will be
miming to this existing track, which we feel already sounds very good so its
not a necessary requirement. But as you will see, even miming to this super
fast track will require a high level of performance skills, especially as he
still needs to look cool as he does it.