Casting a HUMIRA – HS Awareness Campaign
Casting: Thursday 18th May
Shoot: Thursday 25th May
Fee: £500 +20 Usage: Unrecognisable 1 year B2B (Business to Business
Advertising): Healthcare Professionals only, DM / Leaflets & Online, Global.
I need to find 2 models 1 male and 1 female to appear in an campaign for a
medical product Humira the ad will be totally
unrecognisable but models must be happy to appear in underwear with body
paint. Nothing will be visible in final ad. See image below and attached.
Hidradenitis Suppurativa (HS) is a rare skin condition. It is an
‘auto-immune’ disease, so antibiotics and topical/surface treatments simply
don’t work. Sadly that’s what most patients get prescribed with and sent
away. This campaign will help educate Doctors about the disease; partly by
illustrating the areas of the body that HS effects; but also highlighting
the need to intervene and ‘Spot the HS patients’ to set them free. The CTA
drives them to an existing website for help on diagnosing and more medical
content.
Suggestions please for:
HEROINE: Female. Model should be late 20’s to early 30’s. Youthful skin. Full
figure / overweight, though not obese. Size 16 ish. Proportion and shape
more important than height. Ideally no tattoos, or minimal (will be painted
over anyway) Happy to appear to be naked (nude underwear will be provided) ·
Happy to have skin painted upon · Happy to stand for a few hours in a
studio whilst this goes on. As the face will be cropped off, the model will
be anonymous in the final image. We are looking into the possibility of a
videographer being on set to capture parts of the painting process / show a
stop-motion kind of overview of the day – the models can choose to remain
anonymous in this piece, or alternatively can be as involved as they like.
Again, this video element might not happen, but if so, a copy of the footage
may be shared with them afterwards if they would like one.
HERO: Male: Model should be late 20’s to early 30’s. Youthful skin. Full
figure / overweight, though not obese. Size waist 42/44ish. Proportion and
shape more important than height. Ideally no tattoos, or minimal (will be
painted over anyway) Happy to appear to be naked (nude underwear will be
provided). Happy to have skin painted upon. Happy to stand for a few hours
in a studio whilst this goes on. As the face will be cropped off, the model
will be anonymous in the final image. We are looking into the possibility
of a videographer being on set to capture parts of the painting process /
show a stop-motion kind of overview of the day – the models can choose to
remain anonymous in this piece, or alternatively can be as involved as they
like. Again, this video element might not happen, but if so, a copy of the
footage may be shared with them afterwards if they would like one.