Great comedy moments in this ad showing off a slightly frantic love that
British people have for the, sometimes short-lived, British summer. We are
looking for genuine characters here with a touch of classic British
funniness.
Whatever the role, our cast need to look typically British. Overall we
should have a cross-section of age and ethnicity representative of modern
UK. They should be all shapes and sizes just like you would find on any
British High Street. However they should be nicely groomed and have an
overall healthy appearance. Individuals should have characterful, likeable
and engaging faces. They need to be believable. Authenticity is key. We need
our families or groups of friends to provide a natural chemistry on camera.
These are everyday faces of people who are naturally warm and funny (after
all this may be the only 2 days of summer they get this year!)
***PLEASE NOTE***
WHERE BODIES ARE MENTIONED IN THE BRIEF BELOW WE NEED EVERYDAY FACES ON
IMMACULATE BODIES
ALL SUBMISSIONS MUST BE COMFORTABLE CASTING IN SWIMWEAR
Shoot 18th & 19th May
Fee: see below
Seeking:
TICKET WINDOW GUY: 16 – 25. Our young guy is the ticket attendant for the local lido. He’s
a typical teenage/young man working at the lido trying to make some money
during his summer holidays. He’s bored by his mundane summer job, as nobody
comes to the lido when it’s cloudy and dull, when he’s suddenly mobbed by a
stampede of British sun lovers. He needs to be believable, likeable and
naturally comedic.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
DECK CHAIR HUNTER (WALK ON): Female, 70 – 80
Our Deckchair hunter is scouring the lido for the perfect spot
for her to sun herself. She’s a lovely, sweet old woman in her 70’s
determined to find the best spot at the lido
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout. Walk-On role
SUN LOTION MUM: 30 – 45. Our mum is generously soaking her 3 kids with her family sized
bottle of sun lotion. She’s generously coating her kids in sun lotion so
that she can get on with basking in the sun and getting a great tan. She
should be fair haired and light skinned. The type of complexion that would
burn easily in the sun!
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
Looking for a real family here. Mum with 3 kids. All fair haired (blonde.
ginger, strawberry blonde etc.)
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
Casting fee £30 for entire family (mum & 3 kids)
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
BODY BUILDER (WALK ON): Male, 25 – 35.
Looking for genuinely large, bald bodybuilder types here. Big
guys, with broad shoulders and well defined muscles. His loving girlfriend
is slathering him with sun lotion, especially on his bald head so it doesnt
get burnt!
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout
Walk-On role
BODYBUILDERS GIRLFRIEND (WALK ON): 25 – 35
This is our bodybuilders girlfriend, lathering him with sun
lotion. She should be physically fit, like her boyfriend
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout
Walk-On role
SUN LOTION KIDS: 4 – 8. Our kids are being drenched in sun lotion by their mum. They
hate this part of being in the sun and just want to get it over with so that
they can go splash around in the pool. They should be fair haired and light
skinned. The type of complexion that would burn easily in the sun!
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
Looking for a real family here. Possibly blonde, ginger or strawberry haired
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £180 BSF
Wardrobe £30
Recalls £30
Usage buyout £900
Casting fee £30 for entire family (mum & 3 kids)
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
WAXERS: Female, 30 – 40. These girls are waxing their legs in preparation for being
gorgeously tanned and shown off around the lido. They look well groomed and
maintained and have been waiting for the chance to show off their beach bods
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST HAVE GREAT LEGS.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
WAXER: Male, 25 – 40
Our guy is waxing his chest, getting ready to show off his
great body around the lido. He’s well built and fit and cant wait for the
chance to show off his gorgeous, hairless body and hopefully impress some of
the girls at the lido
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST HAVE HAIRLESS/WAXED TORSO.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
TOENAIL GIRL: 16 – 20. Our girl is generously applying bright nail varnish to her
toes, wiggling them and admiring her handywork. She loves getting made-up,
showing off her new summer colours and her great legs.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST HAVE GREAT FEET AND LEGS.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
FAKE TAN GIRL: 20 – 35. Our girl starts out a bit timid and pale skinned, she steps
into the chaing rooms and a few minutes later comes out beautifully bronzed,
made-up and gorgeous. Her fake-tan and makeup has transformed her from a
timid, pale girl into a tanned and beautiful goddess.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST HAVE A GREAT BODY AND BEAUTIFUL SKIN
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
FOOTBATH BOY: 5 – 7. He’s in his armbands goggles, and tight swimsuit, trying to
shimmy around the foot-bath pool everyone must step through in their way
into the lido. Should have a comedic quality about him, showing how much he
despises the foot bath and will do everything he can to avoid having to step
into it.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £180 BSF
Wardrobe £30
Recalls £30
Usage buyout £900
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
SWIMMING LADIES: 20 – 48. Our 2 swimming ladies are friends, about the same age, doing
the breast stroke, holding their heads unnaturally high, trying to keep
their immaculate hair and makeup dry. They look great with their hair and
makeup done and will do anything to keep themselves looking immaculate while
enjoying all aspects of the lido
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
LOOKING FOR GENUINE, CLOSE FRIENDS IN THEIR 20’S OR 40’S
MUST HAVE LONG HAIR
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
WATER SPLASH BOY: 4 – 8. Our boy is fair skinned, possibly blonde, ginger or strawberry
haired. He’s standing on the edge of the pool getting ready to perform his
best cannonball into the pool, making the biggest splash he can. He might be
a bit mischevious but still lovable and a character.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £180 BSF
Wardrobe £30
Recalls £30
Usage buyout £900
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
LIFEGUARD: Male, 16 – 25. Our lifeguard is surveying the pool and the lido, making sure
nobody is running where they shouldnt or diving in the ‘no diving’ areas.
He’s a typical young local working at the lido for the summer and hoping to
meet some young girls
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £250 BSF
Wardrobe £50
Usage buyout £2,000
USAGE:
TVC = 3 x MONTHS (UK&ROI)
ONLINE = 1 x YEAR
[All forms of broadcast media including but not limited to TV, VOD, Online,
Print, Press, PR,
Digital and Out of Home Display. Additional filmed content including but not
limited to a making
of film, interviews and standalone digital material. Stills for Online,
Print, Press, PR and Digital.]
Client and Agency owned websites, award submission, self promotion PR of
creatives and
producers = IN PERPETUITY
OPTION:
Media, Territory and Term to be paid the same fee level for the 2nd year.
TRAVEL
The budget allows for artist travel of the featured artists (adults,
children with their chaperone) within the London/M25 area only.
ICE CREAM VAN DRIVER (WALK ON): Male, 40 – 50. He’s our regular, friendly, neighbourhood ice cream man, setting up shop outside the lido for the crowds of people arriving. He’s a
middle aged man making the most out of the brief summer to sell as much ice
cream as he can in this short sunny spell
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
Looking for naturally warm and funny characters
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout
Walk-On role
GIRLS IN A LINE (WALK ON): 20 – 40
Our girls are at the poolside checking themselves in their
compact mirrors, making finishing touches to their hair and makeup. They
look fantastic, well groomed and love lavishing in the sun.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
Looking for a group of 3 genuine friends here
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout
Walk-On role
SUN LOUNGER MAN (WALK ON): 50 – 60.
Our man is maneouvering his sun lounger into the sun as clouds
start to move overhead. He’s in his 50’s and can really pull off a pair of
swim shorts for his age. He’s a healthy sun-worshiper, spending every second
he can in the sun, topping up his perfect tan.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout
Walk-On role
MUSIC GIRLS (WALK ON): 16 – 17. They are two young looking 16 year old girls, sharing a pair of
headphones, moving their heads along to the beat, loving the sunshine. They
are typical teenagers, loving being out of school, enjoying the sun and
hanging out with their friends.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout
Walk-On role
FLOATING DONUT MAN (WALK ON): 40 – 50.
Our man is slightly chubby and is dozing in his donut shaped
inflatable. He’s not massively overweight but has a good dad-bod.
Looking for real, likeable, characterful faces. Should be nicely groomed and
have an overall healthy appearance.
MUST BE COMFORTABLE CASTING IN SWIMWEAR
MUST BE ABLE TO SWIM
Fee: £200 BSF including buyout
Walk-On role