You’re nobody unless you’re somebody on Instagram, according to the fashion business. Many brands are now requiring their models to have a minimum of 10,000 followers to be considered for a gig. Meanwhile, H&M announced the debut of its first full range beauty collection, to hit stores this fall.
-What effect has Kendall Jenner’s 25 million followers on Instagram had on the modeling world? Catherine McGill, manager of Vivien’s Models, explains that many brands are now opting for models with no fewer than 10,000 Instagram followers — meaning that one’s social capital may be even more profitable than traditional beauty or skill.
-Trendy yet affordable clothes won’t be the only thing you can pick up at your local H&M this fall. The Swedish-based shop is adding a full range of beauty products to its 900 stores worldwide and online, including makeup, hair care, body care and beauty tools.
-Is Adidas taking a cue from Kanye? After losing 7 percent of the US market share between 2013 and 2014, the brand has opted for a more polarizing stance — they’d rather you hate them or love them than have no view whatsoever.
-Kate and Laura Mulleavy, the sisters behind Rodarte, are following in the steps of designer-turned-director Tom Ford and have written, and will direct, a feature film. The flick, “Woodshock,” will star Rodarte muse Kirsten Dunst.
-Following the incredible success of the Target x Lilly Pulitzer clothing and homeware collection, the brand promises they’re keeping their focus on clothes — though they’re hoping to plan more collaborations in the future.
-Jennifer Lawrence is no stranger to Dior; the “Hunger Games” actress has served as the face of the brand since 2012. But now she’s expanding her résumé to include Dior’s beauty collection as well, as the new ambassador for Dior Addict Lipstick.